Bowie@Breakfast is the NUMBER 1 BREAKFAST SHOW in Glasgow and the West.
351,000 people wake up with George & Cassi every week.
To put George’s 351,000 listeners in perspective…
Bowie at Breakfast is 198,000 AHEAD of Heart Scotland, 200,000 AHEAD of Capital and 161,000 AHEAD of Smooth in Glasgow and the West at this time.**
This allows advertisers to talk selectively to the groups they are most interested in. Added to this is radio’s regional/local structure, which means that brands can focus their activity very effectively onto key market areas
Most radio listeners are engaged in another activity, and this means that advertisers can reach listeners at key “touchpoints” during the day – when they are on the school run, at work, before going out of an evening, and so on.
Research shows that radio, together with cinema, has the lowest level of advertising avoidance. People rarely switch stations and are therefore available to listen to any message that is relevant, creative and intriguing.
The original Millward Brown Awareness Multiplier Study showed how radio multiplies the effect of TV and since then the finding has been re-echoed when looking at radio alongside other channels.
Radio’s multiplier effect seems to originate in the fact that it is an audio-only medium, and therefore stimulates a different part of the brain.
In the same way that the music industry uses radio to gain airplay of their artists and create chart hits, radio also creates a sense of ubiquity for brands.
This is for two main reasons – firstly, because radio ads are on frequently and secondly because listeners tend to spend so long listening (on average 13 hours per week). A brand which is big in radio can create a disproportionately large share of mind for itself.
Radio has always been a strong “call-to-action” medium, and this is even more true in a world where consumers access brands via the internet.
The RAB’s Radio: The Online Multiplier study found that radio can drive brand browsing (direct to a brand’s website or searching for a specific brand in a search engine) by over 52%.
"In the past I committed the company to a very heavy newspaper campaign that previously worked well, but over the last five years the readership dwindled. I initially tried other radio stations in Glasgow primarily due to their costs being less than Radio Clyde, but they didn't work. I was approached by the Radio Clyde Sales Team and I took a chance on their recommendations. We immediately received a 50% increase in our online activity with Radio Clyde being the only change in our marketing for this period. The increase can only be down to them! The Radio Clyde Sales Team are great with their advice and they care about the results. Thank you."
"From Start to Finish it’s always been a pleasure working with Radio Clyde. We do notice a difference in quality when working with Radio Clyde compared to other companies, from service, to campaign delivery; no request is ever ignored and nothing ever seems too much trouble. The results speak for themselves, we couldn’t be happier with the outcomes we’ve achieved this year by marketing with Radio Clyde, from invaluable data to website traffic, to in-store footfall, it all comes together to enhance our brand and company presence in Glasgow and the West."