Advertise on Radio Clyde
Advertise on Radio Clyde

Advertise your business to 660,000 people across Glasgow and the West!

 

Call the award-winning Advertising Sales Team at Radio Clyde now on 0141 565 2223

 

  • Radio Clyde advertising has been delivering results for local businesses for over 40 years.

  • We deliver those results by creatively solving your business problem, not selling you a pre-packaged product.

  • Clyde 1 is COMMERCIAL NUMBER 1 for reach, hours and market share in GLASGOW & THE WEST.*

  • Clyde 1 has 213,000 MORE LISTENERS than Capital Scotland, 198,000 MORE LISTENERS than Smooth and 311,000 MORE LISTENERS than Heart Scotland in Glasgow & the West.*

*Source: RAJAR Q2 2019 based on the Clyde 1 TSA. Radio Clyde is the combined figures of Clyde 1 & Clyde 2. Some stations do not cover the whole TSA. Capital Airtime trading figure used.

Bowie at Breakfast

Bowie at Breakfast

Bowie@Breakfast is the NUMBER 1 BREAKFAST SHOW in Glasgow and the West.

348,000 people wake up with George & Cassi every week.

To put George’s 348,000 listeners in perspective…

Bowie at Breakfast is 193,000 AHEAD of Heart Scotland, 150,000 AHEAD of Capital and 151,000 AHEAD of Smooth in Glasgow and the West at this time.**

**Source: RAJAR Q2 2019  based on the Clyde 1 TSA. Radio Clyde is the combines figures of Clyde 1 & Clyde 2. Some stations do not cover the whole TSA Capital Airtime trading figure used..

Superscoreboard

Through the week Superscoreboard has a MASSIVE 24.6% market share!

207,000 people listen on weekdays.**

To put the size of the Superscoreboard audience in to perspective….

You could fill HAMPDEN PARK, CELTIC PARK and IBROX STADIUM and still have over 40,000 people trying to buy a ticket!

 

**Source: RAJAR Q2 2019 based on the Clyde 1 TSA. Radio Clyde is the combines figures of Clyde 1 & Clyde 2. Some stations do not cover the whole TSA.

Why advertise on Radio?

Radio Offers Efficient Targeting

This allows advertisers to talk selectively to the groups they are most interested in. Added to this is radio’s regional/local structure, which means that brands can focus their activity very effectively onto key market areas

Radio reaches people at relevant times and places

Most radio listeners are engaged in another activity, and this means that advertisers can reach listeners at key “touchpoints” during the day – when they are on the school run, at work, before going out of an evening, and so on.

Radio reaches out in an ad avoidance world

Research shows that radio, together with cinema, has the lowest level of advertising avoidance. People rarely switch stations and are therefore available to listen to any message that is relevant, creative and intriguing.

Radio has a “multiplier effect” on other media

The original Millward Brown Awareness Multiplier Study showed how radio multiplies the effect of TV and since then the finding has been re-echoed when looking at radio alongside other channels.

Radio’s multiplier effect seems to originate in the fact that it is an audio-only medium, and therefore stimulates a different part of the brain.

Radio creates a large “share of mind” for a brand

In the same way that the music industry uses radio to gain airplay of their artists and create chart hits, radio also creates a sense of ubiquity for brands.

This is for two main reasons – firstly, because radio ads are on frequently and secondly because listeners tend to spend so long listening (on average 13 hours per week). A brand which is big in radio can create a disproportionately large share of mind for itself.

Radio drives response, especially online

Radio has always been a strong “call-to-action” medium, and this is even more true in a world where consumers access brands via the internet.

The RAB’s Radio: The Online Multiplier study found that radio can drive brand browsing (direct to a brand’s website or searching for a specific brand in a search engine) by over 52%.

Radio advertising works - but don't just take our word for it...

 

"In the past I committed the company to a very heavy newspaper campaign that previously worked well, but over the last five years the readership dwindled. I initially tried other radio stations in Glasgow primarily due to their costs being less than Radio Clyde, but they didn't work. I was approached by the Radio Clyde Sales Team and I took a chance on their recommendations. We immediately received a 50% increase in our online activity with Radio Clyde being the only change in our marketing for this period. The increase can only be down to them! The Radio Clyde Sales Team are great with their advice and they care about the results. Thank you."

Mark Watson
Owner - Advanced Windows
"When planning a radio campaign we look for creative ideas that will enhance our brand amongst our target audience and deliver excellent results. The Radio Clyde team understand our key objectives and always come back with innovative ideas and a range of scripts. We have seen a significant rise in the traffic to our inward investment website through the sponsorship of the drive time and home run shows for Choose Lanarkshire. The team are great to work with, from the Senior Account Manager to the Creative and Digital team, I have always found them professional, organised and committed to achieving our goals."
 
Lynn Gow
Marketing Officer - North Lanarkshire Council
 

"From Start to Finish it’s always been a pleasure working with Radio Clyde. We do notice a difference in quality when working with Radio Clyde compared to other companies, from service, to campaign delivery; no request is ever ignored and nothing ever seems too much trouble. The results speak for themselves, we couldn’t be happier with the outcomes we’ve achieved this year by marketing with Radio Clyde, from invaluable data to website traffic, to in-store footfall, it all comes together to enhance our brand and company presence in Glasgow and the West."

Walter Toward
Managing Director - Wholesale Domestic Bathrooms Superstore 

Find out how we can help your business…

Get in touch with us today!